Tips on improving website loading speed
Website loading speed is an important factor in ensuring a positive user experience for visitors to your Squarespace website. In today's fast-paced digital world, users expect websites to load quickly and efficiently. Slow loading times can lead to frustration, increased bounce rates, and a negative impact on your search engine rankings.
Fortunately, there are several ways to optimise your Squarespace website for faster loading speeds. Here are some tips:
Optimise Images: One of the biggest culprits of slow website loading times are large, unoptimized images. To speed up your website, make sure to optimise your images by compressing them to a smaller size without sacrificing quality. You can use Squarespace's built-in image editor to do this, or use third-party image optimisation tools like TinyPNG or Kraken.
Minimise Plugins: While Squarespace offers a range of plugins and integrations to enhance your website's functionality, having too many can slow down your website. Be selective when it comes to plugins and choose only those that are essential for your website.
Custom coding is exciting part of having a unique website however make sure that you don’t overwhelm your site with coding and delete any coding you do not need anymore as this effects the speed of your website.
Make sure you are only using the images and video’s you are needing. if you constantly changing the images/ video content go to Asset Library on my main side panel and go through through the videos and images you no longer need.
To improve the loading speed of your webpage, consider reducing its size. Pages with excessive content take longer to load, as the content loads simultaneously. If your webpage is larger than 5 MB, you can make it load faster by removing some of the content or reducing the size of your images. To achieve this, limit the number of blocks on each page to no more than 60.
Use a Lighter Template: Some Squarespace templates are designed to be heavier than others, which can impact website loading speed. Choose a template that is lightweight and optimised for speed.
By following these tips, you can significantly improve the loading speed of your Squarespace website. This will not only enhance user experience but also improve your website's search engine ranking and ultimately drive more traffic and conversions.
